How I Crushed It

How I Crushed It is a podcast that explores one of the most enduring questions in human achievement: is success driven by talent, hard work, or luck? Host-led interviews dig into the journeys of talented individuals from arts, business, and sport who have built something remarkable — not just how they arrived, but what it actually cost them to get there and what they learned along the way. Guests share the real experiences behind their success: the setbacks, the pivots, the unlikely breaks, and the habits that made the difference. The show shines a light on talent that deserves to be known, with guests ranging from entrepreneurs who've built multi-million-pound businesses to professional musicians and sports reporters who've built careers on their craft. How I Crushed It won Best Business Podcast at the 2025 Black Podcasting Awards — recognition that reflects the quality and ambition the show brings every episode. For anyone who wants to know what it actually takes to build something that lasts.